Ali Wafdi
Digital Transformation
Leader.

Leading a cross-functional delivery team of 10 (Business Systems Analysts, Software Developers, and QA Engineers) overseeing the enterprise-wide rollout of Microsoft Dynamics 365 Finance & Operations.

• Directing end-to-end program execution across Finance, Accounting, Supply Chain, Procurement, Manufacturing, GovCon, and QA workstreams, with full ownership of scope, timeline, and budget.
• Governing all solution delivery domains: ERP configuration, custom development, systems integrations, data workflows, QA/release readiness, and change management.
• Overseeing parallel delivery of multiple enterprise technology products that integrate with the D365 ecosystem, ensuring cohesive architecture and operational readiness.
• Acting as strategic advisor to the Head of Supply Chain and Head of Procurement on business process optimization, technology strategy, and solution architecture.
• Coaching team members to maximize productivity, accountability, and delivery excellence within a high-performance culture centered on execution.

Served as the primary hybrid functional/technical expert for the D365 F&O Supply Chain workstream, spanning both commercial and GovCon groups.

• Planned, facilitated, and documented stakeholder workshops to elicit and validate business requirements, driving cross-functional consensus on solution design.
• Partnered with SMEs and consulting partners to convert complex business requirements into scalable ERP solutions.
• Ensured quality delivery across documentation, testing, and cross-functional coordination for the entire supply chain workstream.

Led enterprise CRM and technology transformation programs, mentoring junior analysts and owning end-to-end testing strategy across Salesforce and SAP platforms.

• Led and mentored a team of junior business analysts and QA testers across CRM transformation engagements.
• Planned and facilitated stakeholder workshops; authored functional specifications, user stories, and acceptance criteria using BPMN, ANSI, and UML.
• Owned end-to-end testing strategy: developed test plans, test scripts, and scenarios ensuring comprehensive coverage and on-time delivery.
• Contributed to RFP preparation, competitive benchmarking, and product backlog management using Agile principles.

Led the design and development of sales and marketing components for Canada's national passenger reservation system modernization.

• Bridged business and technical delivery on a national-scale Salesforce + Sqills S3 Passenger reservation system rollout.
• Facilitated SME workshops; produced process maps (BPMN/UML), wireframes, and functional specifications; reviewed and approved final UX mockups.
• Advised decision-makers on architecture best practices, ensuring long-term scalability of the system design.

Implemented and optimized CXM/CRM platforms for enterprise clients, leading omnichannel customer journey design and analytics.

• Implemented and customized Adobe Campaign and Dialog Insight for enterprise clients, designing omnichannel customer journeys aligned to strategic marketing objectives.
• Led and coached a team of 3+ analysts; defined requirements and delivered full solutions from design through client training.
• Built dashboards and KPI frameworks using Python, Google BigQuery, and Data Studio for marquee accounts including SAQ, Toyota, McKesson, and Tourisme Montreal.

Designed and implemented Salesforce solutions for enterprise clients, delivered C-suite reporting, and mentored new joiners.

• Designed, customized, and implemented Salesforce (Sales, Service, Higher Education Clouds) for enterprise clients; performed data integration via Salesforce SOAP/REST APIs.
• Produced executive-level reports and interactive dashboards for C-suite audiences.
• Developed training materials, conducted end-user training, and mentored new hires through onboarding.